7 Must-Read Recent Articles About Social Media Trends From Across the Web for 2022

One of the best things about the end of year and the start of a new one is the opportunity to look at the bigger picture and take stock of what’s been happening in your industry. There are always a ton of excellent and helpful articles and reports out there. But… who has time to read them all, right?

Luckily, we’ve made it easy for you! If you’re an influencer, artist, entrepreneur, or small business that relies on social media, here are 7 must-reads to give you some insights.

While they may not all be relevant to your own immediate business, it’s always important to keep an eye on the trends to get new ideas and make sure you always stay a step ahead of your competition. Check out the articles and reports we recommend below.

1. Why you should care about Facebook’s big push into the metaverse [Vox]

Perhaps the biggest social media story of late 2021 was that Facebook changed its name to Meta. If you’re like most people, your first reaction was…Wait, what? Why? What does that mean for 2022? Vox comes to the rescue with a great explainer about what the future of Facebook and the metaverse might hold. 

2. TikTok to rank as the third largest social network, 2022 forecast notes [TechCrunch]

TechCrunch is always a go-to source for the latest developments on disruptive tech and social media innovations. This article explains how and why TikTok has climbed the social media charts so rapidly. For the firsTikTok is now predicted to have more users than Snapchat and Twitter (with only Facebook and Instagram ahead of them.)  

3. Twitter Publishes 2022 Planning Guide to Assist in Your Tweet Strategy [Social Media Today]

There’s always a lot of information out there about how to maximize your effectiveness on social platforms like Twitter. But sometimes, the best place to start is straight from the source itself. Twitter recently published a guide for planning a 2022 Twitter strategy, and Social Media Today summarizes all the details you need to know.  

4. How much influencers get paid on Instagram, TikTok, and YouTube [Insider]

For anyone ever wondering, “how much could I earn as an influencer?” — Insider magazine recently got the inside scoop from a few key influencers who shared their earnings at the end of the 2021 calendar year. It’s an eye-opening look at the range out there and evidence that even influencers with small followings can earn real money.

5. Social Trends of 2022 Report [Hootesuite]

For more than 6 years running now, Hootsuite’s annual Social Trends report has been a must-read for anyone who wants to know what direction social media has been heading. For example, they detail how brands have upped their customer service game via social media in light of the supply chain catastrophe at the end of 2021. 

6. TikTok Made Them Famous. Figuring Out What’s Next Is Tough. [New York Times]

As the social media world continues to ride the TikTok wave (see #2 above), that means a whole new crop of social media superstars is emerging. But what happens outside of and beyond TikTok? The New York Times took an in-depth look at how several TikTok influencers are navigating their careers – it’s a great window into what “living the influencer dream” might look like, for better and for worse. 

7. Think Forward 2022 | Brave New Worlds [We Are Social]

We Are Social are one of the world’s leading experts on social media trends, and the most recent “Think Forward” report is essential reading to see what’s rising in 2022. The “Vibe Economy” section in particular shines a good light on how and why brands should use sound in their content to spark emotions.

We hope these articles keep you entertained as you learn more about how to move your business and brand into the future in 2022!

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