5 Killer Podcasts for Influencers Who Want to Grow Their Profile

Calling all multitaskers! Who doesn’t love a good podcast for entertaining yourself while doing other mundane things? Whether you’re working out, walking the dog, doing the dishes, driving or doing any other number of tasks, you might as well be learning and growing at the same time, right? 

Whether you’re new to the business or always looking for the next level, we’ve compiled some of our favorite podcast choices here for upping your game as an influencer. Tune in to these shows for ideas on how to be more creative, a better business person, more productive, more savvy about your industry, and more in control of your life.  

1. Best Podcast for Influencer Marketing — The Influencer 

While there are a lot of podcasts out there about marketing in general, Julie Solomon’s podcast The Influencer is where traditional marketing meets the emerging frontier of online branding. She’s got a solid foot in each world, and her own branding serves as kind of a best-practice example to would-be influencers. Check out her recent episode, “The 6 Steps to Building and Growing an Influential Brand,” for an example of the kind of smart business advice she provides.

2. Best Podcast for Mastering Social Media — Social Pros

The world of social media is always in flux, but luckily, there are pros around who can guide you through the trends and changes. The Social Pros Podcast, hosted by Jay Baer and Adam Brown, was one of the first podcasts in this field in 2012. 9 years later, it’s still going strong with insights and advice for anyone whose business depends on becoming a social media pro. Don’t miss their recent “Debunking the Myths of Video Content” episode to learn what does — and doesn’t — make a social media video successful. 

3. Best Podcast to Explore the Creativity Economy — Catalyst

For an influencer who creates their own content, being plugged in to the creative landscape is key to coming up with new and fresh ideas. The podcast Catalyst focuses on the creative and cultural industries. Each episode features a different creative voice and a different perspective on the industry. While some of these takes might not feel immediately applicable to your specific corner of the influencer-sphere, listening to Catalyst regularly will give you insights into what it’s like to work as a creative and navigate the industry.

4. Best Personal Productivity Podcast — The Accidental Creative

If you’re looking for inspiration on how to get more done and improve your business and your brand, check out The Accidental Creative. One of the most impressive things about it is how host Todd Henry manages to take the lessons of productive people — no matter what scale or industry they’re working on — and makes them feel personally applicable to you. Each episode features an interview with an artist, author or business leaders to learn their tips and tricks for staying productive and successful in all that they do. Check out the episode “Optimizing 2021” for some awesome advice on how to set and achieve your goals. 

5. Best Podcast for Keeping It All Together — Ten Percent Happier

Look, this may not seem like the kind of thing you’d expect to hear from a website supporting cutting edge influencers and entrepreneurs, but all the hard work in the world won’t mean anything if you burn yourself out in the process. Don’t forget what you’re building here — your personal brand. So what’s the product?  Well, YOU, in a sense. And just like Amazon blankets its precious cargo in bubble wrap on its journey to fulfillment, you need to take care of YOU along your journey. Ten Percent Happier is a great, accessible place to start. You’re going to learn about self care, mindfulness and meditation, and along the way you’re going to hear from some incredibly compelling people (who might just inspire you in your own online endeavors). Their classic episode “Holding It Together When Things Fall Apart” should be required listening for anyone struggling with unexpected setbacks. 

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